片山 淳

Katayama Atsushi

  • 教授
  • 学位:M.A

基本情報

所属

  • Undergraduate School of Cultural and Social Studies / Department of Media Studies

詳細情報

研究キーワード

  • Parody
  • Narrative
  • Commmunicaation
  • Advertising

研究分野

  • Humanities & social sciences Sociology Advertising, Communication, Media

論文

A Role of Story in Advertising Communication An Analysis on Mechanism Through "Narrative Marketing" and "Theory of Consumption with Story"

講演?口頭発表等

  • Understanding Narrative in Advertising Communication from the viewpoint of Fundamental Information Theory
  • Reviewing the Super Bowl ads
  • Oral History about the U.S. presidential election -- Reviewing the TV ad "Daisy" on 1964

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